By Peter Akpah.
The Plateau State Commissioner for Tourism, Culture and Hospitality, Hon. Cornelius Dongnaan Doeyok, has urged stronger collaboration between the government and digital media practitioners to position Plateau State as a premier tourism and cultural destination.
During a courtesy visit by members of the Plateau State Bloggers and Online Media Association (PLABOMA) to the Ministry of Tourism in Jos, Hon. Doeyok highlighted inadequate storytelling and limited visibility of the state’s tourism assets as major obstacles to growth. He emphasized that strategic media engagement is essential to attract visitors, investors and stimulate economic development.
“Plateau State is known as the ‘Home of Peace and Tourism,’ yet we have not effectively showcased our attractions, cultural heritage, festivals and hospitality offerings to national and international audiences,” the commissioner said. He noted the shift toward digital platforms, stressing that bloggers and online publishers now play a pivotal role in shaping public perception.
Hon. Doeyok outlined how improved media coverage could unlock investment in under‑developed tourism sites, create jobs and increase internally generated revenue. He advocated for structured engagement with PLABOMA as an organized body rather than with individual platforms, arguing that institutional collaboration would reduce bureaucracy, enhance credibility and ensure accountability.
PLABOMA Chairman Matthew Tegha explained that the visit aimed to introduce the association to the ministry and express its readiness to promote Plateau’s tourism, culture and hospitality sectors. He highlighted the association’s extensive reach across local and international digital audiences, positioning it to project the state positively. Tegha commended the commissioner for the visible revival of tourism and cultural activities, noting that recent events have preserved heritage while creating youth‑focused economic opportunities.
PLABOMA General Secretary Ibrahim Kallamu stressed the responsibility of professional online media to counter misinformation that could harm the state’s image. He praised the ministry’s recent tourism‑driven initiatives, such as cultural carnivals and festivals, and disclosed that PLABOMA had condemned an unverified “Plateau State Social Media Award” for lacking credibility.
Audu Alex, representing PLABOMA’s Board of Trustees, observed increased social and economic activity in parts of Jos, interpreting it as evidence of renewed momentum in the tourism and hospitality sector. He said that proper media documentation could shift narratives and restore confidence in Plateau State.
The meeting concluded with mutual commitments to deepen collaboration. Hon. Doeyok assured PLABOMA of an open‑door policy and pledged greater media inclusion in the ministry’s 2026 tourism agenda, stating, “This is the beginning of a new relationship. The ministry must be one of the loudest voices projecting Plateau State to the world, and media partnership is key to achieving that.”



